Michelle Reid

Michelle Reid is a seasoned Revenue Operations Consultant and Salesforce Architect at Stratix Corporation, with responsibilities including the management of a 130-user Salesforce instance and significant cost reductions through system restructuring. At B2B Fusion, Michelle serves as Partner and Head of Revenue Operations Group, specializing in enhancing clients' revenue through strategic improvements in Marketing and Sales processes. Previous roles include Sales and Marketing Operations Senior Manager at Liaison Technologies, where team leadership led to a successful Salesforce re-implementation, and Director of Pipeline Development and Marketing Operations at Bomgar Corporation. Earlier experience includes Business Development Manager at Servigistics, where targeted marketing efforts generated significant pipeline value, and Investment Analyst at Whitney National Bank. Michelle holds a Bachelor of Science in Finance from Loyola University New Orleans.