Lisen Zethraeus

Lisen Zethraeus has a comprehensive work history, starting with their current role as Chief Marketing Officer at Stratsys. Prior to joining Stratsys, they worked as the Chief Marketing Officer at DanAds, where they played a significant role in providing self-serve advertising platforms to high-profile clients such as Soundcloud, Roku, The Washington Post, and Tripadvisor. Before their time at DanAds, Lisen took a maternity leave at @home in 2019.

In 2015, Lisen joined Mars and held various positions, including Nordic Business Manager - Specialized Trade and Business Manager - Sales. As the Nordic Business Manager, they successfully opened a new sales channel and extended Petcare sales into the specialized trade market in the Nordic region. In their role as a Business Manager, they were responsible for managing a team of five Account Managers and overseeing the second-largest sales channel in Sweden. Lisen's responsibilities at Mars also included handling sales and profit and loss responsibilities.

Lisen also gained valuable experience in the marketing field during their tenure at Wrigley as a Marketing Director. During their time at Wrigley, they contributed to business strategy, employer branding, associate engagement, and talent pipeline management.

Before joining Wrigley, Lisen worked at Mars as a Marketing Manager for Petcare, where they were accountable for the Complementary petcare portfolio in the Nordics. Prior to this role, they served as a Brand Manager. Lisen also worked as a Category Manager/Space Manager, where they focused on driving category growth and conducting analysis and research with key grocery customers such as ICA, Coop, and Axfood.

Lisen's career began at Masterfoods, where they worked as a Studentmedarbetere/Space Manager. Lisen also gained experience in the production industry at Moviemall AB, where they were responsible for finances and worked as a costume assistant.

Overall, Lisen Zethraeus has a wealth of experience and a diverse background, ranging from marketing and sales to management and production.

Lisen Zethraeus completed their education starting in 2001 at Stockholm University, where they obtained an Ekonomie kandidatexamen (ek.kand.) in Business & Administration. From 2004 to 2006, they pursued their Master of Science in Business & Economics with a major in Marketing at the Stockholm School of Economics. In August 2019, Lisen also obtained a certification in Digital Marketing from Google.