Strawberry Group
Petter A. Stordalen is an accomplished entrepreneur and business leader with extensive experience in the hospitality and travel sectors. Since January 2010, Petter A. Stordalen has served as Eier at Strawberry, contributing significantly to the company's growth. Additionally, Petter A. Stordalen holds the positions of Medeier at both Nordic Leisure Travel Group AB since October 2019 and Hurtigruten Group since June 2011. As Grunnlegger of Strawberry, formerly known as Nordic Choice Hotels, since October 1996, Petter A. Stordalen has played a pivotal role in shaping the brand. Prior experience includes serving as Senterleder at City Syd from January 1986 to December 1996 and as Jordbærselger at Petters Jordbærplukk from January 1972 to December 1974.
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Strawberry Group
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Strawberry Group is a privately held corporation consisting of 11 companies operating in a wide range of business fields. The corporation primarily invests in real estate, finance, hotel operations and art. In addition, the group supports selected initiatives and organisations that contribute to a more sustainable society. Strawberry Group is wholly owned by Petter A. Stordalen and family.