Karin Drakenberg

We activate Purpose inside and outside companies with Movement Thinking™. Galvanizing employees and consumers is hard. We focus on activating Purpose because it makes the biggest impact. We merge the capabilities of a world-class marketing firm and a research-backed strategic consultancy to deliver Purpose-driven transformation. Movement Thinking™ is an approach that focuses on creating a community of stakeholders, loyal customers and advocates through shared value and sense of Purpose. It creates an emotional connection with consumers and employees by tapping into their passions and beliefs, and fostering a sense of belonging to a larger Movement. Movement Outside™ mobilizes consumers to take action, through creative activations, driving growth for your organization. Movement Inside™ galvanizes employees with creative activation, delivering Purpose-driven transformation, new culture and workforce behaviors.