StrawberryFrog
Scott Goodson is the Founder and CEO of StrawberryFrog, a Movement Marketing company with branches in various countries. Scott is also a contributing writer for Harvard Business Review, an author of the book "Uprising: How to build a brand and change the world by sparking cultural movements", and a podcast host for Inc. Magazine. Additionally, Scott serves as an investor/advisor for various companies, a board member for Bishop's College School, and a mentor/advisor for The Marketing Academy. Goodson is dedicated to inspiring the next generation of leaders and continues to make a significant impact in the marketing and business world.
StrawberryFrog
We activate Purpose inside and outside companies with Movement Thinking™. Galvanizing employees and consumers is hard. We focus on activating Purpose because it makes the biggest impact. We merge the capabilities of a world-class marketing firm and a research-backed strategic consultancy to deliver Purpose-driven transformation. Movement Thinking™ is an approach that focuses on creating a community of stakeholders, loyal customers and advocates through shared value and sense of Purpose. It creates an emotional connection with consumers and employees by tapping into their passions and beliefs, and fostering a sense of belonging to a larger Movement. Movement Outside™ mobilizes consumers to take action, through creative activations, driving growth for your organization. Movement Inside™ galvanizes employees with creative activation, delivering Purpose-driven transformation, new culture and workforce behaviors.