Martin Leal Rullan

Martin Leal Rullan is a Product Analyst at StreamElements. Martin has over two years of experience as a Data Scientist, working cross-functionally within Product and Marketing Growth teams to take products to the next level. Martin's focus is on user acquisition and user engagement/activation of the marketplace.

At Badi, Martin was responsible for metric and KPI definition and implementation for the entire company. Martin reported and supported business intelligence needs to empower teams to make data-driven decisions. Martin also understood the company needs and user behavior to produce actionable insights that drove decisions and strategy through advanced analytics. This included personalizing the product through user segmentation and evaluating the performance marketing efficiency and the channel-product-fit, among others.

Martin has experience with experimental design (mainly A/B/n testing) and statistical methods to optimize the user experience. Martin is skilled in hypothesis definition, designing success metrics, and analyzing results to provide insightful recommendations. Martin's technical skills include manipulating data with SQL (Bigquery), data analysis in Python, and Looker as business intelligence platform. Martin is also experienced with Git as the version control system and Airflow as the workflow management platform (ETL).

Martin Leal Rullan has a Master's Degree in Biomedical Engineering from Universitat Politècnica de Catalunya, a Bachelor's Degree in Biomedical Engineering from Universitat de Barcelona, and a certification from Cambridge University Press in First Certificate of English.