Eric Lantto

Eric Lantto is an accomplished professional in the skateboarding industry with extensive experience across various roles. Since May 2011, Eric has served as the Course Manager for Street League Skateboarding, overseeing live broadcasts and coordinating with professional skaters. Concurrently, since May 2013, Eric has contributed as a freelance writer and marketing coordinator for Plan B Skateboards, managing hardgoods line, brand planning, social media, and marketing strategies. Additionally, Eric is a freelance writer and buyer for The Berrics, promoting products through strategic partnerships. As the owner of Classic Skate Shop since May 2009, Eric handles daily operations, sponsorship of local skaters, and retail sales. Previous positions include Brand Manager for Plan B Skateboards, Social Media Consultant for Ace Trucks, and Creative Consultant for Plan B, focusing on innovative branding initiatives and product development.