Alyssa Kropp

Alyssa Kropp is an accomplished sales leader with extensive experience in various leadership roles across multiple organizations. Currently serving as the Head of Sales at Strider since September 2025, Alyssa is also the Founder and CEO of The Casslo Group. Previous positions include Senior Director of Sales at Electric and VP of Sales at Phone2Action, Inc. Additionally, Alyssa held significant roles at WeddingWire, leading to notable team achievements and substantial revenue growth. Early career experience includes positions at Comedy Central, where Alyssa contributed to high-value inventory management and client service excellence. Alyssa holds a Bachelor of Arts in Communication from the University of Delaware.