Erendira Gálvez

Erendira Gálvez has over eight years of experience in the field of market research and analytics. Erendira began their career in 2013 as a Scouter Trainee for Strategic Projects at Continental in Guadalajara Jalisco, Mexico. In this role, they were responsible for managing projects, budgets, and human resources. In 2016, they moved to Nielsen where they worked as a Project Developer Junior. In this role, they were responsible for ensuring the highest quality consumer data on pricing/innovation studies by designing world-class questionnaires and methodology based on client objectives/knowledge, as well as leading 35 LATAM project executions. In 2019, they joined Kantar Consulting as a Senior Analyst Consultant. In 2021, they began working at both MediaCom and Rise Interactive. At MediaCom, they worked as an Analytics Manager, and at Rise Interactive, they worked as an Account Coordinator, analyzing and extracting insights from campaign data and reports. Currently, they are employed at Strike Social as an Account Manager.

Erendira Gálvez has a Master's degree in Marketing from the Instituto Tecnológico Autónomo de México, obtained between 2019 and 2021. Prior to that, they obtained a Marketing Degree from ITESM campus Guadalaja, between 2008 and 2013. Erendira also holds three additional certifications, including an Innovation Certificate from Tecnológico de Monterrey (2013), a Creative Advertisment Certificate from Brandhome (2012), and a Neuromarketing and Ethnographic Certificate from Mindconde/Branscan (2012).