Hugo Baeta

Hugo Baeta is an accomplished Product Designer with expertise in design systems, branding, and front-end development. Experience includes roles at Stripe as a Product Designer focusing on Design Systems, and at Persona as a Senior Designer specializing in Brand, Marketing, and Design Systems. Previous positions at Abstract involved work as a Senior Brand Designer and Front-end Developer. Additionally, Hugo served as a Brand Designer and project lead for blend.com at Blend. Early career experience at Automattic encompassed multiple roles as a Product and Brand designer, specifically working on design systems and developing products for WordPress Mobile Apps, WordPress.com, and Jetpack.