Stromma Group produces experiences that aim to give every single guest memories for life. These experiences are focused on sightseeing tours, entertainment and activities for tourists, local residents and companies, where heritage archipelago vessels, modern sightseeing boats, unique facilities, special buses and a friendly atmosphere constitute the key components. 

Stromma has a history dating back to 1847 with a strong tradition of historic and cultural values. Today Stromma is the leading operator in tours and activities in Northern Europe with approx. 20 brands in 6 countries. Today Stromma operates in 18 destinations; Stockholm, Gothenburg, Malmö, Uppsala, Visby, Copenhagen, Aarhus, Helsinki, Oslo, Stavanger, Bergen, Geiranger, Ålesund, Lofoten, Tromsø, Amsterdam, Utrecht and Berlin.

Stromma's brands include the well-known names Göta Kanal Rederiaktiebolag, Paddan Sightseeing, Strömma Kanalbolaget, Canal Tours Copenhagen, Helsinki Sightseeing, Canal Tours Amsterdam, but also unique experiences like Birka (the Viking City) and Vaxholms Kastell.
 
Three times, Stromma has won the TRIP Global Award for ”Best experience in Sweden”. Twice for the canal cruises on Göta Kanal and once for Strömma Kanalbolaget. Strömma Kanalbolaget has also been Purveyor to the Court of Sweden since 1990.

Stromma cooperate with WWF in their initiative "Save the Baltic Sea". Read about how you can contribute in our work to conserve and restore the Baltic Sea environment on www.stromma.se/wwf-baltic-sea

Travel & Leisure

Stromma

Stromma's headquarters in Stockholm, Sweden

Patric Sjöberg

Marie Johansson

Jani Tamminen

The Sales Team at Stromma is responsible for driving revenue through the promotion and sale of the company's diverse range of sightseeing tours, entertainment activities, and special events. This team coordinates with clients, manages bookings, and provides exceptional customer service to ensure guests have memorable experiences. They also collaborate with other departments to develop and execute sales strategies, manage online sales platforms, and support ticket office operations.

Sales Team

The Business Support and Coordination team at Stromma ensures seamless operational efficiency and fosters smooth communication across various departments. This team manages key administrative tasks, supports IT infrastructure, coordinates human resource activities, and streamlines business planning. Their collective efforts are pivotal to maintaining the high standards of service and memorable experiences that Stromma is known for.

Business Support and Coordination

The Marketing and Content Team at Stromma is responsible for promoting and enhancing the company's diverse range of sightseeing tours, entertainment, and activities across multiple destinations in Northern Europe. They develop and execute marketing strategies, manage digital content, optimize search engine visibility, and enhance customer experience to ensure memorable experiences for all guests. This team leverages the rich historic and cultural values of Stromma's brands to attract tourists, local residents, and companies, while also supporting initiatives like "Save the Baltic Sea" with WWF.

Marketing and Content Team

The Leadership Team at Stromma is responsible for steering the company's strategic direction, ensuring alignment with its mission to create unforgettable experiences for guests. Comprised of the CEO, CX & CRO Manager, Deputy Managing Director & Operative Director at Stromma Finland Oy Ab, and Group CIO, the team oversees operations, customer experience, technology, and overall company growth. Their collective effort ensures that Stromma maintains its leading position in the tours and activities sector in Northern Europe while preserving its rich heritage and cultural values.

Stromma

Org chart

Teams

Sales Team

Business Support and Coordination

Marketing and Content Team

Leadership Team

Offices

Stromma

Org chart

Teams

Sales Team

Business Support and Coordination

Marketing and Content Team

Leadership Team

Offices

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