Juri Gendelman is a seasoned entrepreneur and innovator in the fitness and fashion industry. As a co-founder and senior advisor at STRONGER since January 2013, Juri has played a crucial role in redefining classic training fashion, emphasizing motivation and a healthier lifestyle through a groundbreaking blend of style and fitness. Additionally, Juri has served as the founder and CEO of T-shirt bar since January 2012, further showcasing a commitment to entrepreneurial ventures. Juri's academic foundation in economics and management was established at Lund University School of Economics and Management between 2010 and 2011.