Samantha Catsburg is an experienced leader in the media and advertising industry, currently serving as CEO, Managing Director, and Agency Lead at Mediabureau STROOM since January 2020, where the focus is on team and client satisfaction. Previously, during a six-year tenure at Starcom, Samantha held roles including Client Service Director and Business Director, successfully building the P&G Business Unit and managing the Heineken account. Earlier experience at M2Media involved roles as Senior Media Account Planner and Media Account Planner, where Samantha was responsible for the development and execution of integrated media campaigns for clients like VGZ and KWF. Samantha holds a Bachelor of Commerce degree in Marketing from HU University of Applied Sciences Utrecht.

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