Caity B.

Caity B. is an experienced professional in social media strategy and analytics, currently serving as Global Social Growth, Strategy, and Analytics at StubHub since October 2024. Prior to this role, Caity B. was the Director of Social Marketing at NBCUniversal, where responsibilities included overseeing social media strategy for NBC’s scripted and unscripted shows and leading social analytics at an executive level. Earlier experience includes serving as Senior Manager of Social Marketing and Head of Social Analytics at Digital Media Management, and Social Media Manager roles at Leafly and Weedmaps, where substantial growth in organic social impressions was achieved. Caity B. also held positions at American Honda Motor Company and California State University, Long Beach. Educational qualifications include a Bachelor of Science in Business Administration with a focus on Marketing from California State University, Long Beach.