Matthias Etzold

Matthias Etzold is a seasoned design professional with extensive experience in the automotive and product design sectors. Currently serving as the Creative Lead for Automotive & Product Design at studiokurbos® since November 2023, Matthias previously held multiple influential roles at adidas from 2006 to 2023, including Design Director positions focused on Innovation, Advanced Concepts, and Teamsports. Earlier career experiences include roles as a Senior Designer at both adidas and KISKA, as well as Creative Designer positions at General Motors and smart Europe GmbH. Matthias Etzold possesses a solid educational background from Pforzheim University.