Abbas Shahid

Abbas joined Bykea in 2019 and has worn many hats: he joined as VP Growth Operations to lead the central region, transitioned to Head of People Strategy to revamp organizational structure and focus on growth and productivity, moved into the Managing Director role for the bike-taxi business, and is now heading Product to bridge the gap between business and engineering.

Before Bykea, he launched and led the Moto category at Uber Technologies Inc. across Pakistan and East Africa. He was also associated with OMD New York where he managed Marketing Analytics for multiple accounts including Pepsi, Starbucks, and Lipton. He was awarded a Master’s degree in Integrated Marketing/Analytics, from New York University and is also a LUMS alumnus.