Iris Lu

Iris Lu is a skilled marketing professional currently serving as a Paid Media Strategist at Studyportals since April 2024. Previously, Iris worked as an MBA Consultant at Smart Freight Centre in July 2023, where a go-to-market strategy for an electric truck asset pool product was developed. As Regional Marketing Manager for APAC at inline Apps from January 2021 to August 2022, Iris successfully built and led a team of seven, enhancing customer experience and growing customer acquisitions by 30% across five markets. During tenure as Marketing Manager at 松果購物 (Pcone) from February 2018 to October 2020, Iris expanded the marketing team and achieved significant year-over-year revenue growth of 80% and 100% in 2020 and 2019, respectively, while earning recognition as 2018’s Most Impactful Brand by Facebook. Prior experience includes a role as Senior Marketing Specialist at 創業家兄弟股份有限公司 (Kuobrothers Corp) from June 2016 to February 2018, managing an €8M performance marketing budget. Iris holds an MBA from Rotterdam School of Management, Erasmus University and a BA in Library and Information Science from National Taiwan University.