Ryan Degraffenreid

Ryan DeGraffenreid is an accomplished sales leader with extensive experience in the appliance industry, currently serving as VP of Sales for Florida and Mid-Atlantic regions at Sub-Zero Group, Inc. since July 2004. Notable achievements include winning the Fire & Ice Award, revitalizing dealer relationships for sustained growth, and significantly enhancing product portfolio balance. Prior to Sub-Zero, Ryan worked at Whirlpool Corporation, where responsibilities included managing major contract accounts and training sales teams, leading to a notable 35% increase in KitchenAid sales. With a Bachelor of Science degree in Marketing from Southwest Baptist University, Ryan has a proven track record of driving sales performance and market engagement.