Subject Matter
Alena Anderson has a diverse work experience spanning over 16 years. Alena is currently working as the Sr. Director of Digital Strategy at Subject Matter since September 2021. Prior to that, they worked as a Digital Strategy Consultant at Alena C Anderson LLC, starting in April 2019.
From August 2015 to April 2019, Alena served as the Director of Digital Strategy at DCI Group, where they provided leadership to the digital team and offered strategic digital counsel to clients.
Before that, they worked as a Senior Account Manager at Proof Integrated Communications from December 2013 to August 2015.
Alena also held the position of Digital Media Director at Smart Media Group from February 2012 to November 2013, where they were responsible for planning and buying digital media for political and issue group clients.
Alena's earlier experiences include working as a Senior Media Planner/Buyer at Pappas Group from March 2011 to February 2012, and as a Contact Strategist and Account Executive at BCF from January 2009 to February 2011 and August 2007 to December 2008, respectively.
Prior to that, they worked as an Account Executive at Sinclair Communications from May 2006 to April 2007. Alena began their career in the industry as a Production Assistant at WVEC-TV in 2005.
Alena Anderson obtained a Bachelor of Arts (BA) degree in Communications from the University at Albany, SUNY. Alena attended the university from 2001 to 2005.
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Subject Matter
We shape narratives, launch brands, engage audiences, and drive policy outcomes. We go further to serve your communications goals. Together, we merge diverse skill sets, delivering unexpected solutions that break through a complicated communications landscape. As one of the largest independent agencies, we offer the attention you expect of a boutique firm with the resources of a national agency. We can’t wait to show you what the 200+ professionals of our new combined agency can do.