Jonas Rideout

Head Of North American Go-to-market at Subsets (YC S23)

Jonas Rideout currently serves as Head of North American Go-to-Market at Subsets since November 2025. Previously, Jonas held the position of Senior Vice President, Global Solutions at Piano from May 2015 to November 2025, contributing significantly to a growth increase of nearly 2,000% over nine years by developing go-to-market strategies and sales frameworks. Earlier roles include Director of Digital Commerce Solutions at hybris software, Executive Director of Commerce Solutions at Dow Jones, and Senior Director of Production at Thomas Publishing. Additional experience encompasses roles at RichFX, Bertelsmann - Digital World Services, BurrellesLuce, MediaMap, and Infocom Group, spanning operations, professional services, and product management. Jonas obtained a Bachelor of Arts in English from Emory University.

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