Natasha Joslin is a seasoned professional with over 20 years of experience in marketing strategy and planning, focusing on data-driven CRM and loyalty programs. They have led high-performing data strategy teams across notable agencies, transforming client strategies for brands like IKEA and Boots. Natasha founded MoJo | data.use.impact, where they deliver insights and digital technology solutions to enhance customer engagement and retention. Currently, they serve as a Data Strategy Advisor at Substribe and a Data Coach at iO Sphere, further establishing their commitment to bridging the data and AI skills gap. Natasha holds a BSc in Management Science from De Montfort University.
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