Cole W.

Subtotal makes it easy for shoppers to share their retail purchases with brands and developers by connecting their retailer accounts — from stores like Walmart, Costco, and Sephora — to brand apps, websites, and digital experiences. We make retail purchases actionable by detecting when a shopper’s purchase includes a brand’s SKU and automatically generating a consumable, structured event. These events integrate seamlessly into existing systems — loyalty platforms, SMS and email marketing, analytics, and more — helping brands reward customers, personalize engagement, and drive deeper insights in the retail channel.