Amy Abascal is a seasoned B2B SaaS marketing strategist with over two decades of experience, specializing in martech, demand generation, and digital marketing. They have held prominent marketing leadership roles at companies such as Oracle, Demandbase, and Marqeta and are currently serving as a fractional CMO and marketing strategist. Amy has also contributed to various startups and established firms, including Visa and Riskified, while actively engaging in the art community in Oakland, CA. Their expertise encompasses a wide range of marketing functions, from funnel optimization to content strategy.
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