Minority-owned and driven by an all female creative team, Sugaroo! is an independent creative services company specializing in music licensing and music production. 

We represent independent record labels, artists, music publishers for visual media licensing to place their music into TV shows, advertising campaigns, films, theatrical trailers, video games, promos, online media and beyond.

Founded in 1999, we were one of the first independent music licensing companies to exist in the US, and continue to be one of the most trusted and respected in the visual media licensing communities. With reach across the US, UK, Europe, Australia and New Zealand, to date we have licensed over 15,000 songs to virtually every kind of project and production, from major TV ads to hundreds of TV shows to cutting edge movie trailers, major motion pictures, indie films, video games, and anything in between. 

Recent placements include TV shows White Lotus, Hacks, Yellowstone, Station 19, Walker, The Blacklist, The Rookie, Tulsa King, and past hit shows like Grey’s Anatomy, Breaking Bad, Better Call Saul, CSI, The Sopranos. Trailers/promos for The Bachelor,Little Wing, National Anthem; as well as recent commercials for Apple, Google, Jeep, 7-Eleven, CertaPro Painters, Hanes, Cracker Barrel, Nutrafol and many others.

We are in service of the best creativity and our recipe to achieve this is simple: We start by finding great independent labels and artists representing a multitude of backgrounds, cultures, ethnicities, geographies, and musical styles. We immerse ourselves in their songs, establishing and maintaining great relationships with our artists, their labels, as well as the greater music supervision, production and creative communities. Our goal is to provide the best possible service to the people and productions we pitch music to, with an eye toward securing licenses for our artists. 

Artist and label roster - https://www.sugaroo.com/label-and-music-publisher-roster


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