Alicia Mooradian

Alicia Mooradian is an accomplished professional with extensive experience in eCommerce and digital marketing. Currently serving as the Director of Ecommerce & Digital Marketing at Summer Fridays since April 2024, Alicia previously held the role of Director of Digital at MATTER OF FACT from October 2022 to February 2024. Alicia's career includes significant positions such as Director of Digital Marketing & eCommerce at Peace Out Skincare and Director of Digital Marketing at DRUNK ELEPHANT. With a background as a Professor of eCommerce at FIDM and a history of managing eCommerce initiatives at The Estée Lauder Companies Inc. and Tribune Publishing Company, Alicia brings a wealth of expertise in data-driven marketing strategies, revenue optimization, and brand management. Alicia holds a Bachelor's degree in Business Administration with a focus on Marketing from California Polytechnic State University-San Luis Obispo.