Viktoria Pavelka

Viktoria Pavelka serves as the Director of International Sales at Summer Fridays since September 2023, bringing extensive experience from previous roles including Director of International and In-House Accounts at ILIA Beauty from January 2020 to August 2023, and Senior Sales Manager as well as Brand Manager at David Pirrotta Brand Management from May 2015 to July 2019, focusing on niche luxury beauty and haircare. Earlier, Viktoria worked as Creative Director for Lily Black in the apparel sector from June 2012 to December 2014, and held the position of Production Manager at BOXeight studios from October 2010 to May 2012. Viktoria Pavelka holds a Bachelor’s Degree in Journalism from Stockholm University.