Sumol+Compal
Elsa Cerqueira has worked at Sumol+Compal since 2006, holding various marketing and brand management roles. Elsa currently serves as a Customer Marketing Manager for the OFF Trade Channel, overseeing the implementation of international guidelines and development of local strategies to enhance brand relevance and expansion. With a background in Economics from ISEG - Lisbon School of Economics & Management, Elsa is experienced in trade marketing strategies, promotional planning, and budget control within the beverage industry.
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Sumol+Compal
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Sumol+Compal SA is a Portugal-based company primarily engaged in the beverage industry. The Company’s business activities are structured into three divisions: Nutrition division, which includes juices, nectars, vegetables and tomato products; Soft drinks segment, which comprises sparkling and non-carbonated beverages, and Water and Beers division. The Company sells its products under various brand names, such as Sumol, Compal, Frize, B!, Um Bongo, Pepsi, Guarana Antarctica, Agua Serra da Estrela and Tagus, among others. Additionally, the Company offers refrigeration equipment rental. The Company is active locally and internationally and its products are present in 69 countries. As of December 31, 2011, it had four plants located in Almeirim, Pombal, Gouveia and Vila Flor. In February, 2012, the Company established Sumol+Compal Mocambique SA, which aims to produce and sell the Company’s products in the market of Southern African Development Community.