Emilene Parry

Emilene Parry is a seasoned professional with extensive experience in data analysis and content strategy. Currently serving as Senior Payments Data Lead at SumUp since April 2021, Emilene previously held the position of Consumer Insights Manager at Nielsen, where responsibilities included managing a research portfolio for government accounts and leading a client service team. Emilene's experience also encompasses a role as Content Manager at ServiceMarket, where a comprehensive content strategy was developed for the Middle East market, leading to significant increases in organic traffic and keyword visibility. Early career roles included freelance consultancy work with various organizations, Senior Research Executive at YouGov MENA, and conducting significant research at The University of Auckland. Emilene holds multiple qualifications, including a BSc in Mathematics from the University of Essex and an Advanced Certificate in Market & Social Research Practice from The Market Research Society.