Natalia Koska

Natalia Koska is an accomplished professional with extensive experience in performance marketing, growth strategy, and go-to-market initiatives across various sectors. Currently serving as the Tap To Pay GTM Lead at SumUp, Natalia drives the EU go-to-market strategy for a smartphone payment acceptance solution while implementing cross-channel growth initiatives. Previous roles at SumUp include Multiproduct Growth Lead and Senior Growth Manager, focusing on multiproduct adoption and strategic marketing efforts. Prior experience includes positions at albelli, bloomon, and trivago, where Natalia excelled in performance marketing and campaign optimization across multiple channels. Academic credentials include a Master's degree in International Business from the University of Warsaw and a Bachelor's degree in Japanese Studies.