Casey B.

Casey Blades has a diverse work experience in the field of marketing and sales. They currently hold the position of Shopper Marketing Manager at Sun Bum, starting in 2022. Prior to this, Casey worked at The Hershey Company, where they held various roles. As an Omnichannel Marketing Manager, they were responsible for driving customer engagement, loyalty, and conversion within Strategic Food. They led strategic platform development and managed 360-degree campaigns with a budget of $2.6MM. Casey also worked as a Regional Sales Manager, where they achieved significant growth in a $16MM territory with two food broker networks and five retail sales representatives. They exceeded sales objectives by 2x. Additionally, Casey has experience as a Category Development Manager, both as a Consultant and as an Analyst, where they led the largest volume territory of $65MM and gained over 7.5K points of distribution. Earlier in their career, they held positions as a District Sales Supervisor and a Retail Sales Representative.

Casey Blades attended the University of Kentucky from 2005 to 2010, where they pursued a Bachelor of Arts degree in Marketing.