Anne-Marie Buchanan

Anne-Marie Buchanan serves as the Assistant Vice President of Global Client Experience & Marketing Planning and Operations at Sun Life since May 2012, holding various leadership roles focused on multi-channel marketing strategy and performance measurement. With extensive experience in integrated marketing planning, brand management, and digital transformation, Anne-Marie has led initiatives connecting marketing and customer experience across global regions, including Canada, Asia, and the United States. Recognition includes multiple awards in sponsorship marketing and excellence at Sun Life, as well as active participation as a speaker, panelist, columnist, and jury member in industry events. Educational credentials include advanced studies from Harvard Business School and HEC Montréal, specializing in behavioral economics and marketing strategy.