Jennifer Lieberman

Jennifer Lieberman is a seasoned marketing professional with extensive expertise in product marketing and communications within the financial services industry. Currently serving as Senior Manager, Product Marketing at Sun Life Global Investments, Jennifer oversees marketing and communications for payout annuities, insurance/trust GICs, and segregated funds, while leading cross-functional teams to achieve sales objectives. Previously, Jennifer held various roles at Sun Life and Manulife, including Product Manager and Marketing Manager, where responsibilities encompassed developing go-to-market strategies, managing product lines, and launching successful campaigns. Jennifer's educational background includes a Bachelor of Arts in English Literature and Legal Studies from the University of Waterloo, as well as diploma and certification courses from several institutions, demonstrating a commitment to continuous professional development. Notably, Jennifer's work on the IncomePlus campaign received the 2007 Canadian Investment Marketing Award, highlighting a proven track record of impactful marketing initiatives.