Sam Loxton

Sam Loxton is an experienced marketing professional currently serving as the Marketing and Content Manager at Sun Peaks Resort since June 2017. In this role, Sam leads content marketing, digital marketing, email marketing, and social media marketing for Sun Peaks Resort, Sun Peaks Bike Park, and the Sun Peaks Golf Course. Prior experience includes positions as a Content Marketing Specialist with World Expeditions, where responsibilities involved selling adventure tourism products and promotional activities, as well as various contract roles at Tourism Sun Peaks focusing on email marketing, staff training, and event representation. Additionally, Sam worked as a Digital Media Coordinator overseeing digital and social media marketing for Tourism Sun Peaks and served as a Stakeholder and Communications Specialist at Tourism Nanaimo, managing stakeholder relations and public communications. Sam holds a Bachelor of Tourism Management from both the University of Canberra and Vancouver Island University.