Lars-Erik Johnson

Lars-Erik Johnson is an accomplished e-commerce and digital marketing professional with extensive experience in driving conversion and client revenue within the direct-to-consumer space, currently serving as an Account Executive at CrankTank since October 2017. As a freelance content creator and integrated marketer with LE Works LLC, Lars-Erik focuses on bike and outdoor recreation. A seasoned ski patroller for Sun Valley Company, Lars-Erik is trained in various safety and emergency response skills. Previous roles include Account Manager at Verde Brand Communications, where Lars-Erik executed marketing strategies for international clients, and positions at leading companies in the bike industry, such as North American Brand Manager for Syncros Bike Components and Marketing Coordinator for Scott Sports SA. Lars-Erik holds a Bachelor’s degree in Political Science and Government from the University of Washington and has furthered education at the University of Freiburg and Hallingdal Folkehøgskule.