Lance Vernon is a seasoned executive with extensive experience in the solar energy and merchant services industries. Currently serving as Chief Revenue Officer at Sunbase since February 2022, Lance leads efforts in providing CRM solutions tailored for solar companies. Previously, as CEO of The Direct Processors LLC from February 2014 to January 2025, Lance specialized in establishing direct relationships to secure optimal rates and services for clients in the merchant services sector. Additionally, as CEO at SunLife Solar from January 2021 to November 2024, Lance focused on solar innovation and sales training to enhance team performance and promote renewable energy. Lance also founded Elite System Choice in May 2018, aiming to convert homes to solar energy while creating US jobs. Earlier, as Regional Sales Manager at Woodforest National Bank from December 2011 to February 2014, Lance managed sales activities for over 500 business accounts in the Tri-State Area.
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