Cassie Howard

Cassie Howard, MBA has a diverse work experience spanning various roles and industries. Cassie is currently serving as the Senior Director of Category Management & Marketing at Sunkist Growers, where they lead the category management strategy and operations for the marketing cooperative representing citrus growers in California. Their responsibilities include budget management, customer communication, data analysis, and cross-functional collaboration. Prior to this, Cassie held the position of Director of Category Management/Consumer Insights and Manager of Category Management at Sunkist, where they built strong relationships with retail customers and developed customer-centric strategies to exceed their expectations.

Before joining Sunkist, Cassie worked as a Consultant under self-employment and as the Category Resources Manager at California Tree Fruit Agreement. In their role at the California Tree Fruit Agreement, they transformed the organization's data management into a full-scale, in-house category management function. Cassie empowered growers in customer interaction and education by providing category insights and data and achieved cost savings of $250K annually through effective management of marketing resource organizations.

Furthermore, Cassie has experience in the real estate industry, having worked at DR Horton as a Marketing Supervisor/Assistant to the Vice President of Sales and a Land Acquisition Coordinator/Financial Analyst. Cassie also started their career at Westlands Water District as an Accounting Technician.

Overall, Cassie Howard, MBA has a strong background in category management, marketing, cross-functional collaboration, and data analysis, with extensive experience in the agriculture and real estate sectors.

Cassie Howard, MBA, attended California State University, Fresno from 2000 to 2004, where they obtained a Bachelor's degree in Ag Business. Cassie furthered their education at the same university from 2017 to 2018, earning a Master of Business Administration (MBA) degree. In addition to their formal education, Cassie has also completed Category Management Training & Certification from Delta Associates, Inc. However, the specific month and year of obtaining this certification are not provided.