Alberto Grande Blázquez

Alberto Grande Blázquez has a diverse work experience in the media and advertising industry. Alberto has held several high-level positions throughout their career.

Starting in 1999, they worked as a Sales Executive for PRISA. Alberto then moved on to Publipress Media, where they served as a Sales Manager from 2000 to 2001. At RMB, they worked as a Sales Manager for the Radio Department before becoming the Sales Director of Forta Radio.

In 2002, Alberto joined Publipress Media once again as the Sales Director. Alberto played a key role in developing and implementing business strategies and managing relationships with clients and agencies. Alberto also served as a member of the board of Publipress Media.

From 2007 to 2011, Alberto worked for Havas Media Group as the Media & Trading Director. Alberto was responsible for negotiating and budgeting for radio, as well as managing print and magazine media. Alberto later took on the responsibility of multimedia negotiation for the entire customer portfolio of MPG.

In 2011, Alberto became a Founding Partner of READY!, an innovation agency specializing in digital cool hunting and communication strategies. Alberto provided consulting services, generated content, and developed innovative touchpoints for clients.

Alberto then served as an External Consultant for Antevenio in 2012 before joining Mindshare as the Head of Trading Latam in 2013. In this role, they reported directly to the LatAm Regional CEO and the Global Head of Trading. Alberto was responsible for designing and implementing regional and local strategies, managing P&L, and developing new trading models.

From 2015 to 2018, Alberto worked as the Chief Commercial Officer for US Media Consulting, a 360 Media Services and Technology Company. Alberto helped agencies and advertisers in Latin America and the US improve their efficiency by offering technology-enabled media services.

Currently, Alberto is serving as the Chief Revenue Officer of Americas for SunMedia, the largest AdTech company in Spain. Alberto leads the company's operations in the Americas and specializes in video, mobile, and performance advertising solutions. Alberto helps brands and agencies achieve their digital advertising objectives, from branding to performance, and supports publishers in monetizing their websites.

Alberto Grande Blázquez completed their undergraduate studies from 1990 to 1996 at Universidad Complutense de Madrid, where they obtained a degree in Economics and Business. Their focus was on Monetary and Financial Policy and International Economics. In 2009, Alberto pursued further studies at IE Business School, earning a Master's degree in Integrated Digital Communication. Additionally, in 2012, they enrolled at ESIC Business & Marketing School to pursue a Master's degree in Digital Business.