Sunny Side Up
Tanya Binks is a seasoned public relations professional with extensive experience in managing high-profile drinks accounts. Currently serving as Senior Account Director at Sunny Side Up since April 2018, Tanya oversees accounts such as Ridgeview Wine Estate and Majestic Wines, directly collaborating with the Managing Director. Previously, Tanya held various senior roles at Wild Card PR, managing prestigious brands like Laurent-Perrier and Gin Mare, and was involved in event sponsorships and promotions at House PR. With a strong skill set in media relations, press trip development, and brand collaborations targeting premium consumer lifestyles, Tanya has consistently demonstrated expertise in the B2C and B2B sectors since beginning a career in public relations in 2007 after graduating from St Albans Girls School.
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Sunny Side Up
We help good brands grow. We do it by understanding people, media and culture… and then applying original thinking. The brands and companies we work with span food, nutrition, drink, technology, health, pharma, property, retail and beyond. We work with big corporates like Sanofi and Bosch, mid-sized challengers like Berry Gardens and Chapel Down and scaling businesses of pretty much all sizes. Briefs are focused on growth… of sales, of share and/or of reputation. Our scopes of work range from hard-core corporate, through trade and consumer media relations and on in to all sorts of social activity and digital advertising. We create news, host experiences, work with influencers, run ad campaigns, work with retailers and create content – whatever will best deliver against your commercial goals. We are independent and agile, energetic and insightful, original and focused. If you would like to find out more please email nick@sunnysideupcomms.co.uk and/or zoe@sunnysideupcomms.co.uk PRCA DARE Small Agency of the Year 2021