Danielle McCallum

Danielle McCallum, MBA, is a marketing leader with a strong background in data-driven marketing campaigns, particularly in the healthcare, finance, and tech industries. Currently serving as Marketing Director at Sunny, Danielle led strategy and execution of impactful marketing initiatives at Optum, reaching over 16 million consumers. With a proven track record in multi-channel marketing communications, Danielle has held various roles, including Marketing Manager at Solutran, where they successfully generated significant media impressions and engagement. Danielle earned a Bachelor of Science in Mass Communications from St. Cloud State University and an MBA in Marketing from the University of St. Thomas.