Vasile Tiplea

Sr. Director, Ux/ui & AI Strategy at Sunny

Vasile Tiplea is an experienced professional in UX/UI and AI strategy, currently serving as Sr. Director at Sunny since April 2025, where leadership includes overseeing UX strategy for an AI-native digital health and fintech platform. As an Advisor at Casper Studios, Vasile Tiplea coaches on SOP implementation and optimizes workflows for business growth. Previous roles include Head of UX and Product Design at Colgate-Palmolive, where user engagement improved significantly, and Sr. Director of UX and AI Innovation at AMP Agency, designing AI-driven experiences for Fortune 100 clients. Vasile Tiplea's career also includes directorial positions at Boston Consulting Group and Cision, focusing on user research and product strategies that drive user adoption and revenue. Educational credentials consist of a Bachelor of Science in Graphic Design from The Art Institutes, ongoing executive education at Stanford University, and a mentoring program at Springboard.

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