The leadership team at Sunrise has a history of working in communications and marketing, with experience at various companies including SpotOn Marketing, Artventure, TDC, Sennheiser Communications, UNICEF Supply Division, Copenhagen, CO/PLUS, Carlsberg Breweries, A.C. Perch's Thehandel, Kunde & Co, Dragsholm - Relais & Châteaux, Brdr. Price og Byens Hotel, Wunderman, Norreen, and Her, der og hjemmefra. They have also studied at Roskilde University and Thomas Rotherham College.