Idoia Iglesias Arrizabalaga

Idoia Iglesias Arrizabalaga serves as the Director of Global Marketing Strategic Projects at Sunrise Medical since September 2018, overseeing digitalization, digital marketing, corporate identity, branding, communications, and strategic marketing initiatives globally. Previously, Idoia held the position of European Digital Marketing Director, where responsibilities included shaping the European digital marketing strategy across 14 countries, managing the Sunrise Medical website, coordinating online communication for campaigns, and developing social media strategies and e-commerce tools. Idoia's tenure at Sunrise Medical began in 1995 as European Marketing Director, responsible for defining global marketing strategies and coordinating implementation across various European divisions, followed by a role as Marketing Director for Spain and Portugal, focusing on the B2B channel. Prior to Sunrise Medical, Idoia worked as a Product Manager at Arbora, managing marketing strategies for consumer brands. Idoia holds an MBA from IESE Business School and a Bachelor of Pharmacy from the University of Santiago de Compostela.