Heather Urquides

Heather Urquides is an accomplished professional with extensive experience in marketing, communications, and public affairs within the healthcare sector. Currently serving as Chief Public Affairs Officer and Vice President of Marketing and Communications at Sunshine Health since February 2017, Heather has played a pivotal role in shaping corporate marketing strategies for one of Florida's largest healthcare plans. Previous roles include External Communications Manager at WellCare Health Plans and Account Executive at Full Circle PR, focusing on enhancing brand recognition for physicians. Heather's journalism background includes editorial positions at Tampa Bay Times and Arizona Republic, alongside earlier reporting roles at various newspapers. A graduate of the University of Arizona with a bachelor's degree in journalism, Heather has consistently demonstrated expertise in managing communications and fostering community engagement.