Sjors Bours

Sjors Bours serves as the Head of Marketing Channels at Sunweb Group since August 2025. Prior to this role, Sjors was the Managing Director of Strategy & Insights at ZIGT from December 2022 to August 2025, overseeing various departments including BI and media strategy, while also being a member of the Leadership Team. Sjors founded and worked as Strategy Director at Yellowhawk, part of ZIGT, from October 2018 to August 2025, specializing in digital performance marketing as a Google premier agency partner. Additional experience includes roles at 50five as a Performance Marketeer and at Searchresult Performancemarketing as a Digital Media Strategist and consultant for notable clients such as Ziggo and PON brands. Sjors began the career at Teleperformance as a Google AdWords Campaign Specialist. Educational background includes a degree from Avans University of Applied Sciences and HAVO from Odulphus Lyceum.