Silja Haapakoski

Silja Haapakoski has a strong background in digital marketing with experience in various roles. Silja is currently working as a Google Ads Account Manager at Suomen Digimarkkinointi Oy since March 2022. Prior to this, they worked at Pinja Group as a Digital Marketing Coordinator from September 2020 to March 2022, where they focused on campaign management, marketing data analysis, and development projects. Silja was also responsible for annual marketing planning and setting marketing objectives.

Before that, Silja worked at Firstbeat Technologies from October 2018 to July 2020. Initially, they served as a Marketing Project Manager, where they focused on marketing wellness services to corporate decision makers and wellness professionals both in Finland and internationally. Their responsibilities included lead generation and nurturing, marketing automation planning and execution, campaign creation and optimization on various platforms, website optimization, brand development assistance, budget planning, and event planning.

Prior to their role as a Marketing Project Manager, Silja worked as a Marketing Coordinator and Marketing Assistant at Firstbeat Technologies. In these roles, they gained experience in managing digital marketing campaigns, social media management, and content creation. Silja also assisted in coordinating events, implementing marketing campaigns, and supporting the sales team.

Additionally, Silja has worked as a Promoter at MKTG Finland from June 2013 to October 2015.

Throughout their career, Silja has developed expertise in using various tools and platforms including WordPress, HubSpot (Enterprise), Google Analytics, Lyyti, SproutSocial, Facebook Business Manager, LinkedIn Campaign Manager, WebCRM, Trello, Adobe Photoshop & InDesign, Seidat, and SurveyMonkey. Their main objective has been to increase awareness and provide sales qualified leads from the target audience.

Silja Haapakoski has a Bachelor's degree in Business Administration from JAMK University of Applied Sciences, which they obtained from 2012 to 2017. In 2014-2015, they had an exchange period in Singapore at Temasek Polytechnic. Before their university education, they attended Cygnaeus High School from 2008 to 2011 and received a High School Diploma. In terms of certifications, Silja has completed the following: Fundamentals of Digital Marketing and Advanced Google Analytics from Google in August 2020, Inbound Certified from HubSpot in September 2020, and HubSpot Sales Software Certified from HubSpot in March 2021. Silja also obtained various Google Ads certifications such as Google Ads Search, Google Ads Display, Google Ads Video, and Shopping Ads, all in July 2022.