Fatima Zahra Darif

Fatima Zahra Darif has extensive experience in marketing and commercial management, currently serving as Directrice Marketing and Directrice Commerciale at Super Cerame SA since April 2005. In these roles, Fatima Zahra Darif has focused on building and maintaining a client portfolio aligned with market trends and the brand's positioning, while also developing strategies to manage client risk effectively. Prior to this, Fatima Zahra Darif held the position of Responsable Risque Clients, where contributions led to significant improvements in payment timelines without negatively impacting commercial performance. Earlier experience includes working as Chef de section Administration des ventes at SMEIA from July 2003 to March 2005. Educational qualifications include a Bachelor of Business Administration in International Marketing from Al Akhawayn University and a seminar in Business Marketing Strategy from Harvard Business School.