Michael Hernandez

Michael Hernandez has extensive experience in marketing management, currently serving as Gerente Mercadeo - Innovación at Super de Alimentos since May 2022, overseeing the marketing area for snacks, confections, chocolates, and new business initiatives with a team of 26. Prior to this role, Michael held various marketing director positions at Quala from 2013 to 2022, where responsibilities included leading innovation and expansion projects across Central America and significantly increasing market shares for multiple brands. Michael's earlier career at Quala also involved managing new product development and strategic planning in several capacities, contributing to notable market leadership achievements. Michael possesses an MBA from Hult International Business School and a Marketing Master’s degree from Universidad EAFIT, complemented by a Bachelor of Business Administration from Universidad de Los Andes.