Muhammad Mohiuddin Baig

Muhammad Mohiuddin Baig is a seasoned marketing and product development professional with extensive experience in the home appliance and telecommunications industries. Currently serving as Senior Manager of Product Development & Marketing at Super General Company since April 2015, Muhammad oversees the central sourcing of cooling division products across the MENA region, managing a substantial portfolio valued at over AED 100 million. Previous roles include Manager of Product Development & Marketing and Senior Marketing Executive at Super General, as well as positions at LafargeHolcim, Interflow Communications, JWT, and Evernew Group. Muhammad holds a Master of Business Administration and a Bachelor of Business Administration from NUST Business School, specializing in Marketing and International Business.