Luis Miguel Mora MacIas

Luis Miguel Mora Macias is an accomplished product owner with extensive experience in strategic partnership management, business development, and commercial strategy execution. Currently leading the loyalty program at Kiosko, Luis Miguel is driving customer base growth across 800 stores through innovative engagement strategies. Previously, as Country Partnership Manager at BAT, Luis Miguel excelled in identifying and nurturing partnerships, collaborating with cross-functional teams to implement effective strategies. Luis Miguel's career also includes successful roles in trade marketing, regional sales management, and sales coordination across several organizations, achieving notable sales targets and market leadership positions. Educational qualifications include a Licentiate degree in International Business from ITESO and an MBA in Finance from Universidad Tecmilenio, supplemented by additional training in Neuro Linguistic Programming.