Francisco Eguiza

Francisco Eguiza is the Head of Marketing at super.mx. Francisco has previously worked as the Marketing Performance and Automation Manager at La Haus, the Marketing Manager at kubo.financiero: personas invirtiendo en personas, and the Marketing Director at Zyncro. Francisco has also worked as a Digital Marketing Manager at KIO Networks.

Francisco has achieved great success in their role as Head of Marketing at super.mx. Francisco has increased qualified leads from 800 per month to 3,000 per month (+ 275%) in the first weeks, and increased qualified leads from 800 per month to 7,000 per month (+ 780%) in the first 6 months. Additionally, they have increased the budget 3x after improving Growth results in the first 4 months.

Francisco has also improved the quality of leads through Machine Learning campaigns on Facebook and Google. Francisco has also deployed a new strategy to connect marketing and sales for a better rapport, conversion increase and Growth. Lastly, they have increased the acquisition and retention team twofold in the first 3 months.

Francisco Eguiza has a Master of Business and Technology from Collective Academy and a Licenciatura en Ciencias de la Comunicación from Universidad del Valle de México. Their focus is on business, management, marketing, and related support services.

Their manager is Sebastian Villarreal, CEO & Founder. Francisco Eguiza works with Stephen Wooten - CTO, Carlos Enriquez - VP, Sales & Service Operations, and Raimundo Krishna Esteva - VP, Product.